Selected work

Shopify systems built around real commerce constraints

A selection of production storefront work across subscriptions, complex catalogs, merchant tooling, performance, analytics, and theme delivery.

Each case focuses on a different engineering decision: what to build, what to preserve, how to measure it, and how to keep the store operable.

Shopify

3 Shopify case studies
1 flagship system
Multiple deep dives

Flagship Shopify case

Lumway: Engineering a Conversion-Focused Shopify Storefront

One connected commerce system across subscription offers, buy-box state, cart behavior, real-user performance, checkout analytics, production delivery, and a 66-subscription migration.

Native Shopify Selling Plans with custom subscription presentation
Three silent cart failures traced to one shared root cause
Mobile CLS issue discovered through real-user monitoring
66 of 66 migrated subscriptions confirmed active

View Lumway case Explore six deep dives

Shopify
Subscriptions
Commerce systems

Absolute Support: Extending Dawn for a Complex Compression Catalog

A custom product-selection and educational layer for a medically complex catalog, while Shopify's native variant, cart, search, and filtering systems remained the source of truth.

Compression modeled separately from purchasable variants
Custom controls feeding Dawn's native state
Merchant-editable OS 2.0 content layer

View Absolute Support case Explore three deep dives View live store

Dawn
Product modeling
Search & Discovery

Boxwood Coffee: Knowing What Not to Rebuild

A disciplined Prestige adaptation for a specialty roaster spanning retail, subscriptions, two cafés, catering, and wholesale, with custom code reserved for coffee-specific product data and navigation.

Configure, extend, or build
Coffee product data modeled with metafields
Prestige commerce behavior preserved

View Boxwood Coffee case Read the coffee data-model deep dive View live store

Prestige
Metafields
Theme adaptation

Have a storefront problem that does not fit a standard theme task?

I work across offer structure, product state, performance, analytics, merchant tooling, and production delivery.

Start a conversation About how I work