About The person behind the storefront
Shopify and e-commerce engineer. Five years in e-commerce, the last three on Shopify only, for brands in the US, Canada and Europe.
01 / The person behind the storefront
I work for the storefront's result, not for closing tasks off a list. The best starting point for me is a clearly stated goal and a defined scope. With those I take the project whole, from the commercial logic (subscription models, offers, the funnel) to design and code, implement it precisely, and strengthen it wherever I see an effect on sales. If a finished design exists, I build it one to one. If not, design is part of the work. Once we start, the storefront passes through one pair of hands to a verified release, without a stream of questions back. When a project needs a team, I assemble and lead it. I work directly with US clients in English, without intermediaries.
Independent Shopify engineer working directly with brands in the US, Canada and Europe. Four recent Shopify engagements and one co-founded product, each with a different job to do:
A conversion-focused DTC storefront: the subscription offer designed and built on native Selling Plans, funnel tracking through the closed checkout with a custom Web Pixel, and real-user performance work that removed a layout shift PageSpeed never showed.
Privacy, Cookie and Terms for a US corporate page, built from a technical audit: 27 cookies, 14 Web Pixels and 26 hosts inventoried, an opt-out guard in the theme that stops the vendors ignoring Shopify's consent API, and a reusable 78-question module. The same measurements later found why half of the purchases had vanished from analytics.
Dawn extended for a medically complex compression catalog: a custom product-selection and education layer on top of native variant, cart and search behavior.
A premium Prestige adaptation for a specialty roaster: retail, subscriptions, two cafes, catering and wholesale in one coherent storefront, with custom code reserved for the coffee data model and navigation.
A five-language quiz funnel for a consumer subscription product: the offer model, a nineteen-screen engine, server-side sessions, billing, report generation and three analytics layers with deduplication. Launched with partners; the brand and the revenue stay with them.
Absolute commercial figures from client work stay with the brands under NDA. Where the client allowed it, the case shows the relative result; the engineering is shown in full.
Illia Romanovich
Independent Shopify engineerSend the task and the goal. From there I read the code, take the work through release and verify it myself.
