Illia Romanovich

What you can hand me

• A task with a clear goal and a defined scope: implemented precisely and strengthened where it improves the result
• A commercial task as a whole: the subscription model, the offer, the funnel, not only its markup
• A theme of any complexity: from scratch, a full redesign, or an extension of what exists
• Subscriptions, bundles, packs, quiz funnels and any custom buy box
• Funnel tracking through checkout, from GTM and GA4 to custom Web Pixels
• Speed on real users: Core Web Vitals measured in the field and fixed where they fail
• A live store with several developers and a content team, delivered without lost content or downtime

How I work

Once the task is agreed, it is mine.

I read the existing code, find the cause, take the work through release and verify it myself. Along the way you get results, not a stream of questions.

I improve the brief, not only deliver it.

Every project is a sales funnel to me. If there is a more effective way to move conversion than the one in the brief, I propose it before the work starts.

New tools only after they prove themselves.

I work with everything that genuinely speeds up delivery today, and keep only what survives a live project. The pipeline I built on Figma MCP and Claude Code eight months ago is one example.

One person, or a team I lead.

Design refinements, asset generation, code, QA and release are all mine. When the scope calls for more people, I hire and run the team. I have done that before.

Estimates without padding.

I never inflate a timeline. If I see a way to shorten the work, I say so before we start, not after.

The result is mine until it is live.

Root cause, fix, verification, deployment without disturbing the content team's work. The complexity stays on my side. What reaches you is a finished release and a short note on what changed.